Tuesday, April 7, 2009

Evangelists.

Passion is a hard trait to hide. You've probably been around an evangelist recently. Someone that is excited about a new ____. Simply start them up by showing a little interest. They will tell you all about it.
The features, the benefits.
The pros but never the cons.
It used to be that just sales guys, ad guys, or otherwise compensated schmels, prattled on-and-on about a product or service. But thanks to the inter-connected age we find ourselves in, it's easy to be well-informed and thus become an expert on something. Anything.
I like the notion.
Evangelism can make us all better informed. Help us make better decisions about who and what to be loyal to.
We are all experts on something. You know more than I do about something and vice versa.
You can most likely find an evangelist for just about everything if you look around.
Who needs google. Just go ask ____. They know.

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