Sunday, July 18, 2010

Good July.

The business appears to be growing some mass. This is a good thing. While I never forget the need for the 'next job,' it is nice being able to sleep knowing there are a few bucks in the bank.

Have secured two new clients and the chemistry is great. Smart people with market play. Both willing to trust my experience and guidance. A lot different than the take-it-for-granted relationships I had less than a year ago.

I am still finding a receptive ear to an honest recommendation. If you shoot straight with folks they appreciate it and reciprocate with trust.

Optimistic that Popp Brand Advertising will find its success level.

Saturday, July 3, 2010

It appears to be working...

Well it has been a few months since my last post and the reason is simply... busy.
After a few tweaks to my positioning strategy, the phone has began ringing a bit more frequently.

My work experience and accompanying contacts have proven fruitful enough, but the real energy seems to come from folks I am encountering in my new context. I have opened my mind-- again-- to pursuing a different type of client for my fledgling agency. And I must say, it appears to be working.

One of the freshest things about new relationships of course is the 'getting to know you' period. Setting new working parameters, establishing preferences, acknowledgment of the simplest of gestures.

Do yourself a big favor, go talk to the least likely prospect. There's not much to lose and the upside can be stimulating.