Big Dreams = Microagency.

Well, it's official, I am self-employed. Finally.

Throughout my career I have held deeply a desire to build something from the ground up.

During the 25+ year journey I have observed many things related to both the service side and the product side of the advertising business. Good and Bad. And I took good notes. So now I will take some best-practices (as the self-help books call them) and string them together into my service approach. Honesty, transparency, responsiveness and pro-activity to name a few.

As for the product, I am an idealist that has tempered my own never-good enough frustration with pragmatism. There is no finished piece that could not be better. With more time, more money, etc. My portfolio goals are still to make each piece the best that it can be. But I understand that "best that it can be" must be a quantifiable measurement I need to share with the client/patron. My personal subjective tastes are based on experience and my DNA, but I have learned to listen to the opinions of others.

I am building a microagency. Yes, I am not afraid to use the word agency. A lot of Agencies have given the industry a bad name. I believe it is due mainly to their size. They have grown so large that they have to spend more time feeding their own needs, than those of their clients. So by structuring a small shop, I believe I can be more beneficial to my clients and probably make the journey more enjoyable.

I'm certainly not the first in this regard. There are many small agencies in America that have long-standing relationships with their clients and have earned their trust. I respect them for resisting the urge to scale beyond their usefulness. The old how big do you have to get before you get bad trap.

So, game on. Popp Brand Advertising is open for business.
Let me know if there is anything I can do for ya.
steve popp